The Ultimate Guide to Personalisation
A curated Asian edition of IndustrialDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Asian Personalisation News
Regional stories with direct local relevance
Singapore Tourism Board revamps site with Adobe cloud
Cloud migration has cut maintenance costs and given Singapore Tourism Board a faster way to tailor VisitSingapore.com for seven markets.
Singapore retailers turn customer signals into insight
Retailers in Singapore are using AI and telco data to spot untapped audiences, cut insight time by up to 60% and sharpen decisions.
Alipay launches AI commerce platform for merchants
Alipay is betting that AI agents will soon direct shopping and bookings, tying its payment and verification tools to merchants across China.
AI traffic surges 30% as Philippines braces for bots
Businesses in the Philippines may face higher costs and slower sites as AI-generated internet traffic rises 30% in five months, Fastly said.
Hyundai Card launches Alphabet Card for younger spenders
Younger South Koreans could get clearer savings on everyday spending as category-based credit cards gain ground over broad rewards schemes.
Asia's agentic AI in banking: Trusted data will decide who wins
Banks could cut operating costs by 20% to 30% by 2028, but only if they fix duplicated, outdated customer records first.
Analyst Insights
Research and market analysis connected to Personalisation
Google named Gartner leader in enterprise AI assistants
Gartner: firms shift growth to monetisation & platforms
Infosys Aster named leader in Everest Group marketing
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Featured News
Reviews
Expert Columns
How multi-shopper AI is transforming retail store operations
Why trusted 'Customer Context' is critical in the agentic AI era
The Next E-commerce Interface May Not Be a Screen
The importance of data enrichment in financial services
Singapore retailers turn customer signals into insight
Why You Need Phone Validation in Your Customer Data Toolkit
Why enterprise AI must learn to act, not just talk
The Hidden Cost of Identity Friction in Retail
Asia's agentic AI in banking: Trusted data will decide who wins
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Interviews
Interviews and video coverage from the network
Recent Personalisation News
Retailers boost video & AI as visual commerce grows
Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.
CMOs & CIOs split over AI decision-making at firms
Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.
AI loyalty shift threatens retailers' direct customer ties
Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.
Freshworks expands Freddy AI with email & workflows
Support teams will soon be able to build AI workflows from plain language, as Freshworks broadens Freddy AI into email and live service-desk guidance.
Google adds six AI analytics functions to BigQuery
The update lets analysts probe metric swings, causal effects and trends inside BigQuery without exporting data to other tools.
Candescent expands Google Cloud AI tie-up for banks
The expanded deal should help more than 1,300 banks and credit unions move AI from pilot projects into day-to-day banking systems.
Covee launches AI platform after USD $750,000 raise
Smaller insurance brokers could win larger corporate accounts as the platform cuts renewal work from more than 30 hours to under two.
TiVo launches Agent TiVo for AI entertainment discovery
Viewers could spend less time searching and more time watching as TiVo adds conversational AI search across fragmented TV and streaming catalogues.
MotoGP picks Accenture for 2027 direct-to-fan platform
Fans will get multi-camera race coverage and live data in one service when the new platform goes live for the 2027 season.
Infobip study finds brands struggle to prove sports ROI
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Mastercard & Backbase launch AI banking collaboration
Banks on Backbase's platform will gain access to Mastercard's AI tools as lenders race to turn experiments into production systems.
Marketing leaders fret over AI brand discovery gaps
A growing measurement gap has left Australian marketers most worried about AI misrepresenting their brands, the research found.
Anthropic launches Claude commerce blueprint for retailers
Retailers could cut setup time for AI shopping tools, as Anthropic's blueprint targets quicker deployment and tighter control over checkout flows.
Boomi names APAC customer innovation award winners
The honours underline rising demand for data and integration tools as utilities, retailers and universities tackle ageing systems and automation pressure.
Stagwell expands Adobe tie-up for enterprise marketing
The expanded multi-year deal aims to help Adobe win and retain enterprise customers by pairing its software with Stagwell's marketing services.
LG unveils ThinQ Claw AI agent for connected home platform
The text-based agent aims to simplify control of connected appliances by letting users describe plans in natural language rather than set routines.
LG unveils 2026 AI TVs with Shield security at IFA
Buyers of LG's next TV range will get personalised viewing tools, stronger on-device processing and five years of webOS updates.
Auxia launches Agent Studio for AI marketing workflows
Marketers could cut manual campaign work as Auxia links AI agents to existing tools, after surpassing 200 billion personalisation decisions.
Ui Ai launches Amica digital employee for customer service
Businesses facing staffing pressures may use Ui Ai's Amica to handle customer queries, orders and leads around the clock.
Holiday shoppers turn to AI & cashback as inflation bites
Inflation is pushing US holiday buyers to use AI and cashback tools, with nearly all shoppers planning at least one budget-stretching tactic.