The Ultimate Guide to Marketing Technologies
A curated Asian edition of IndustrialDay news, analysis, interviews, reviews, job moves, and related resources for Marketing Technologies (MarTech).
What to know about Marketing Technologies
Marketing Technologies, commonly known as MarTech, encompass a wide array of tools and platforms that enable businesses to optimise their marketing efforts through technology-driven solutions. This dynamic field spans everything from digital payment systems and e-commerce innovations to AI-powered personalization, data analytics, and customer experience platforms. Embracing these technologies allows businesses to engage consumers more effectively, streamline operations, and adapt swiftly to changing market conditions.
Recent stories highlight significant developments such as advances in contactless payment solutions, the integration of artificial intelligence across marketing and customer engagement platforms, and strategic partnerships aimed at enhancing digital commerce and user experience. From AI-driven fraud prevention and loyalty programs to innovative eCommerce platforms fueling global expansion, the evolution of Marketing Technologies is reshaping how businesses connect with audiences and drive growth.
Readers exploring this tag will gain insights into the latest trends, emerging tools, and strategic considerations surrounding MarTech. Whether it’s understanding the impact of AI and machine learning on customer personalization, exploring new payment methods in digital commerce, or learning from case studies on successful technology-driven marketing transitions, the stories offer valuable guidance for businesses aiming to leverage technology for marketing success.
Asian Marketing Technologies News
Regional stories with direct local relevance
DoubleVerify appoints Jason Pee as Malaysia director
Local brands will get more support as the ad verification firm deepens its Malaysia push amid rising concern over AI-generated content quality.
Singapore Tourism Board revamps site with Adobe cloud
Cloud migration has cut maintenance costs and given Singapore Tourism Board a faster way to tailor VisitSingapore.com for seven markets.
Singapore leads Southeast Asia shopping app growth
Rising acquisition costs are pushing shopping app marketers to lean more on paid channels as Singapore, Vietnam and Indonesia outpace global growth.
RewardinMe launches AI agent for gamified marketing
Marketers across Southeast Asia can now use one tool to plan, create and optimise campaigns as RewardinMe folds AI into its gamified platform.
Eagle Eye & Central Retail Vietnam launch loyalty scheme
Shoppers at Central Retail Vietnam can now earn points and lower prices across multiple brands, with the scheme signing up 5.8 million members.
AI becomes product discovery tool in Southeast Asia
A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.
Analyst Insights
Research and market analysis connected to Marketing Technologies
Infosys Aster named leader in Everest Group marketing
Google named Forrester AI Platforms leader on strategy
Tencent rolls out Hy3 internationally for enterprise AI
Netcore Unbxd named Gartner Leader for search discovery
DocuWare named a challenger in Gartner document review
Featured News
Customers at the centre of Adobe's new AI evangelist role
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
Cvent says event success lies in genuine human interaction
Hybrid formats are helping organisers broaden reach without losing the in-room relationships that still drive trust, leads and donations.
Autonomous IT boom fuelling LogicMonitor's APAC growth
APAC customers are fuelling LogicMonitor's AI growth, with Australia among the earliest adopters of its Edwin AI platform.
Theorem study: friction between pre-sales and executed media ads
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.
Marketers turn to AI as personalisation revolution arrives
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
Reviews
Expert Columns
Three Industries, One Common Challenge: Getting Data Right Before MDM
Your annual conference is running on a data stack IT never reviewed
4 practical tips for maintaining data quality
Trusted, real-time customer context: The foundation for faster decisions
Why You Need Phone Validation in Your Customer Data Toolkit
Customer data integration: A data quality checklist
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why financial services now leads email deliverability
Why Customer 360 initiatives fail to deliver ROI
Your marketing problem isn't data overload, it's inaction
Interviews
Interviews and video coverage from the networkRecent Marketing Technologies News
100% Digital launches Bidbrain.ai for agency workflows
Agencies could cut manual work as the new platform links planning, buying and reporting across multiple channels in one workflow.
Retailers boost video & AI as visual commerce grows
Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.
CMOs & CIOs split over AI decision-making at firms
Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.
AI loyalty shift threatens retailers' direct customer ties
Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.
Amazon Ads expands Prime Video formats in Australia
More than 5.5 million monthly viewers in Australia now face new interactive Prime Video adverts as Amazon broadens its ad buying tools.
Flam raises USD $40 million in QED-led funding round
The cash will fund research, product expansion and overseas sales as the San Francisco-based company grows beyond 100 enterprise customers.
Australian consumers ditch AI chats over memory gaps
Nearly seven in 10 Australians walk away from AI service chats when bots fail to recall earlier exchanges, a Twilio survey finds.
Shoppers warm to AI meal plans but resist product picks
AI meal planning is gaining trust in Australia and New Zealand, but shoppers still override automated basket choices to control price and pack size.
Blee raises USD $27 million to scale compliance software
AI-driven content growth is forcing larger firms to speed up compliance checks, as the New York start-up targets more sectors and regions.
DoubleVerify cuts TikTok brand violations in PepsiCo test
Pre-bid controls on TikTok cut unsuitable ad placements and lifted engagement for PepsiCo Philippines by up to 30% in a DoubleVerify test.
Infobip study finds brands struggle to prove sports ROI
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Grace Chung named grand winner in Women in AI awards
Recognition for more than 50 finalists highlighted women's growing influence in Asia-Pacific artificial intelligence as Grace Chung took the top prize.
Cricket Australia signs Komo deal for fan data push
Fans will be able to take part in predictions and voting across Cricket Australia channels as the deal aims to boost first-party data and sponsor value.
Webflow launches Source platform for marketing teams
The limited preview aims to help marketers use AI on live sites without adopting developer workflows, while keeping brand controls in place.
Marketing leaders fret over AI brand discovery gaps
A growing measurement gap has left Australian marketers most worried about AI misrepresenting their brands, the research found.
LoopMe brand lift joins Trade Desk measurement marketplace
Advertisers can now run brand lift studies inside The Trade Desk as the integration widens access across 35 markets and cuts minimum impression levels.
Boomi names APAC customer innovation award winners
The honours underline rising demand for data and integration tools as utilities, retailers and universities tackle ageing systems and automation pressure.
Thread launches marketing intelligence platform in ANZ
Marketing teams in Australia and New Zealand can now search years of campaign records in one place instead of scattered inboxes and drives.
Yahoo launches In-Flight Outcomes for Australian DSP
Advertisers in Australia can now adjust campaigns in real time using sales and store visit data, cutting measurement delays to days or hours.
Bakers Delight speeds digital marketing rollouts with Boomi
Reusable integrations have cut Bakers Delight's rollout times for new digital tools, with Shopify live in four months and Klaviyo in three.
Job Moves
DoubleVerify appoints Jason Pee as Malaysia director
Salesforce names Paul Carvouni to lead ASEAN AI push
Vistar Media strengthens Southeast Asia team with key hires
Becky Lim appointed Chief Sales Officer at Plaza Premium Group
Techcombank reappoints Dr Jens Lottner as CEO to lead next phase
SMFG taps Ahmed Mazhari to lead Singapore AI venture launch
ServiceNow appoints new VP to boost Asia operations
Pipeline360 appoints McCarthy as Senior Director in APAC
Nexxen appoints Shironishi as VP for Japanese expansion
