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Market research stories

Theorem study: friction between pre-sales and executed media ads
Software-as-a-Service

Theorem study: friction between pre-sales and executed media ads

Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.

By Jake MacAndrew • 4 min read • Last month
Equals signs long-term CNN International media deal
Fintech

Equals signs long-term CNN International media deal

The campaign is meant to lift Equals' profile among finance executives as it reports double-digit growth and GBP £58 billion in transaction volume.

By Sofiah Nichole Salivio • 4 min read • Last month
Global fintech market set to hit USD $1.5tn by 2034
Fintech

Global fintech market set to hit USD $1.5tn by 2034

Digital payments, AI and open banking are set to propel the sector to USD $1,533.29 billion by 2034, the report says.

By Karen Joy Bacudo • 3 min read • Last month
B2B marketers cut agency spend as work moves in-house
Digital Transformation

B2B marketers cut agency spend as work moves in-house

As AI shifts routine production in-house, only 28% of B2B marketing leaders now expect agency budgets to rise over the next year.

By Mark Tarre • 4 min read • Last month
Enterprise AI buyers increase spending but demand proof
Software-as-a-Service

Enterprise AI buyers increase spending but demand proof

Enterprise AI purchases are facing tougher checks as 64% of buyers demand proof, slowing deals even as spending keeps rising.

By Sofiah Nichole Salivio • 4 min read • Last month
Europe smartphone sales rebound on Amazon Prime Day
eCommerce

Europe smartphone sales rebound on Amazon Prime Day

Promotion-driven demand lifted Europe smartphone sales in Week 26, but analysts warn the rebound may fade once Amazon Prime Day discounts end.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Market research stories

US adults question whether business emails are real
Software-as-a-Service

US adults question whether business emails are real

A growing share of US adults doubt business emails as AI makes polished messages easier to fake, a survey found.

By Mark Tarre • 4 min read • Last month
Nearly half of UK adults question message authenticity
Phishing

Nearly half of UK adults question message authenticity

Trust in digital messages is fraying, with 46% of UK adults doubting whether an email or text was genuine, according to new research.

By Sean Mitchell • 4 min read • Last month
UK finance brands lag in paid social ad creativity
Fintech

UK finance brands lag in paid social ad creativity

Paid social costs are rising as UK finance marketers struggle to produce enough creative for platforms that now reward constant ad testing.

By Karen Joy Bacudo • 4 min read • Last month
Left Field Labs launches tool to track AI brand views
Customer Experience

Left Field Labs launches tool to track AI brand views

Brands may be judged by AI assistants before customers ever reach them, as the new tool spotlights mismatches between messaging and model replies.

By Joseph Gabriel Lagonsin • 4 min read • Last month
UK SMEs miss GBP £54 billion as finance confidence dips
Productivity

UK SMEs miss GBP £54 billion as finance confidence dips

Confusion and mistrust are leaving thousands of SMEs unable to fund expansion, with Portman estimating a GBP £54 billion hit to revenue.

By Karen Joy Bacudo • 4 min read • Last month
UK firms face AI value gap as client pressure mounts
Software-as-a-Service

UK firms face AI value gap as client pressure mounts

Britain's legal and accounting firms risk losing business as clients demand AI-led quality gains that few providers are delivering.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Brivo launches AI Week to show practical security uses
Software-as-a-Service

Brivo launches AI Week to show practical security uses

Security buyers are being given concrete AI workflows and tools as Brivo seeks to show how quickly the technology can improve operations.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australians still trust physical mail over digital
Customer Experience

Australians still trust physical mail over digital

Digital fatigue and scam fears are helping keep posted letters credible, with 78% wanting important government messages by mail.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Social media reshapes Australians' shopping habits
Digital Transformation

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.

By Sean Mitchell • 4 min read • Last month
UK shoppers face more stock shortages, survey finds
Customer Experience

UK shoppers face more stock shortages, survey finds

Supply chain disruption tied to Middle East tensions is leaving 54% of UK shoppers facing poorer shelf availability, a survey found.

By Sean Mitchell • 4 min read • Last month
CTERA wins PeerSpot awards for cloud storage, backup
Data Protection

CTERA wins PeerSpot awards for cloud storage, backup

Verified customer reviews placed CTERA second in both cloud storage and backup, bolstering its pitch to enterprises facing ransomware and governance risks.

By Mark Tarre • 4 min read • Last month
Tracksuit buys Hall to boost AI brand visibility tracking
Software-as-a-Service

Tracksuit buys Hall to boost AI brand visibility tracking

Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.

By Sean Mitchell • 4 min read • Last month