Commercial Strategy stories
Epsilon names Lee Myall as chief commercial officer to spur global expansion into new markets, leveraging his 20 years of industry experience.
When assessing capabilities to execute commercial strategy, including the capacity to scale the operation and resources, consider the WAN.
Groupon hits NZ with a $499 Fijian getaway, igniting a deal-site war but raises concerns with savvy fine print and vendor challenges.
Successful incubators will help to develop technical and scientific research in New Zealand, and ensure technology translates to successful commercial outcomes.
The real estate group is set to expand faster in New Zealand after Derryn Mayne bought a 25% stake, bringing ownership back into local hands.
Mergers and acquisitions can unsettle clients, but a joint bid team can help reassure them and protect contract wins for the new company.
Gay will be responsible for growing Amadeus' distribution business and supporting key industry partnerships in the region.